The inaugural Women in Tech SEO Festival in the USA debuted on September 21, 2023 in Philadelphia.
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This landmark event gathered brilliant minds and industry leaders for a full-day conference aimed at inspiring, educating, and empowering women professionals in SEO.
Areej Abuali is the esteemed founder of this group, and we owe the existence and success of this community to its visionary leadership and dedication. Thank you, Areej, for making it possible!
The festival featured four insightful sessions, each curated to provide attendees with invaluable knowledge and skills to elevate their SEO progress.
Sessions of WTS Fest: Analyse, Advance, Innovate, Empower
Session 1: Analyse
Dana DiTomaso – President & Partner, Kick Point Own Your Data: Pipelines for the Rest of Us
Dana DiTomaso’s engaging presentation illuminated the benefits of establishing a data pipeline for marketing endeavors. Dispelling the myth that this is reserved for data science experts, Dana illustrated how it can be a game-changer for businesses of all sizes.
Crystal Carter – Head of SEO Comms, Wix Measuring Media in an Evolving SERP
Crystal Carter delved into the complexities of today’s Search Engine Results Pages (SERPs), now rich with images, videos, and interactive elements. She adeptly addressed the challenge of demonstrating SEO value in this dynamic landscape.
Session 2: Advance
Jamie Indigo – Technical SEO Consultant, Not a Robot JavaScript SEO: Or Why Your Perfectly Optimized Content Doesn’t Rank
Jamie Indigo’s session provided an essential understanding of JavaScript’s role in SEO, with nearly all websites employing JavaScript, Jamie’s hands-on approach to identifying rendering issues offered actionable insights for improving SEO performance.
Kristina Azarenko – SEO Hero, MarketingSyrup Digital Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings
Kristina underscored the significance of attention to detail in technical SEO. Her talk highlighted three commonly overlooked aspects and provided practical guidance on identifying and rectifying them.
Session 3: Innovate
Ayat Shukairy – Co-Founder, Invesp 5 CRO Misconceptions Every SEO Should Know
Ayat Shukairy challenged misconceptions surrounding Conversion Rate Optimization (CRO) and highlighted its pivotal role in optimizing the traffic generated by SEO experts.
April Zhong – Senior SEO Analyst, The New York Times How To Use SEO Data To Drive Product Changes
April Zhong illuminated the synergy between SEO metrics and product development. Her session emphasized the importance of SEO-friendly product changes in sustaining organic traffic growth.
Session 4: Empower
Nerissa Marbury – Founder & CEO, One Epiphany So, You Want to Become an Entrepreneur?
Nerissa Marbury shared invaluable insights on the entrepreneurial journey, providing candid advice for aspiring business leaders.
Hannah Smith – Founder, Worderist Art, Golden Hammers, & Distorted Realities
Hannah Smith delved into the workings of our minds, revealing that thinking is not our default state. She encouraged attendees to reflect on how they process information, emphasizing the power of conscious thought.
Why do I recommend attending the WTS Fest?
The Women in Tech SEO Festival USA left us invigorated, positive, and armed with knowledge. With a diverse array of sessions covering everything from technical SEO to entrepreneurship, the event empowered us to take our careers to new heights. This inaugural event marked a significant milestone in the advancement of women in the tech SEO industry, and it is sure to pave the way for many more successful festivals in the years to come.
The festivities commenced with a delightful walking tour the day prior, allowing us to familiarize ourselves with the charming city of Philadelphia and forge connections with fellow participants. This guided tour provided a perfect opportunity to explore and bond, setting the stage for an enriching experience ahead.
Following the tour, a preparty dinner hosted by Journey Further provided an intimate setting for candid conversations about our experiences in the industry. We delved into our challenges, exchanged valuable insights, and shared strategies for self-care and empowerment. It was an evening that left us feeling inspired and united, ready to embark on the Women in Tech SEO Festival with a renewed sense of purpose and camaraderie.
The following day, there was an all-day festival followed by a party hosted by Moz. All the time, the atmosphere was safe and inclusive.
It’s worth noting that this format of events provides an amazing way to network. As someone who attended the event solo, I had the privilege of meeting many incredible women in the industry. This gathering not only offered a platform for learning but also facilitated genuine connections that will undoubtedly endure beyond the event itself.
Have you made plans yet? The next year’s event in Philadelphia has been confirmed, so what are you waiting for?
