SEO, GEO & Technical Growth for a Global Influencer Agency

Case Study SEO

Influencer Marketing agency

An international influencer marketing agency engaged my services to strengthen its organic visibility, improve technical SEO foundations, and prepare the brand for modern search environments, including AI-driven discovery (GEO / AI search).

Overview

While the agency had strong brand recognition, its organic footprint beyond branded queries was extremely limited, and critical technical and structural gaps were preventing scalable growth.

This case study outlines how a combined SEO, GEO, and technical strategy was designed and executed to consolidate authority, expand non-branded visibility, and improve performance across traditional and AI-powered search surfaces.

Challenge

The initial audit revealed several high-impact issues limiting organic growth:

Over-reliance on branded keywords: The main domain ranked for only a small set of branded queries, while most non-branded visibility lived on a disconnected subdomain, fragmenting authority.
Suboptimal site architecture: Case studies and blog content lacked a clear folder structure, weakening topical relevance and crawl efficiency.
robots.txt & language targeting gaps: Language signals were limited to U.S. English, restricting international SEO potential.
Weak internal linking: Key commercial pages were not sufficiently supported by case studies and editorial content.
Homepage content gaps: The homepage was visually strong but lacked meaningful copy, headings, and semantic signals for search engines.
Core Web Vitals issues: Mobile performance was affected by a poor Largest Contentful Paint (LCP).
Missing structured data: The site lacked schema markup, limiting visibility in rich results and AI-generated answers.
Unclear entity and brand signals for AI search: Content was not optimized for how large language models interpret, trust, and reuse information.

Strategy & Responsabilities

I led the SEO, GEO, and technical strategy end-to-end, with responsibilities including:

Full technical SEO audit and prioritization roadmap
Information architecture and URL structure recommendations
Keyword and intent mapping across services, case studies, and blog content
GEO (Generative Engine Optimization) strategy for AI search visibility
Internal linking and UX improvements
Collaboration with developers and content stakeholders
Performance monitoring and iterative optimization

Execution

1. Domain & Architecture Consolidation

Identified authority fragmentation between the main domain and a service-specific subdomain.
Recommended consolidation strategies to centralize non-branded keyword equity under the main domain.
Defined a clean folder structure for content:
- /services/
- /case-studies/
- /blog/

This improved topical clarity, crawlability, and internal authority flow.

2. Internal Linking & UX Enhancements

Connected case studies directly to relevant service pages to support commercial intent.
Linked blog posts to case studies to:
- Encourage deeper sessions
- Distribute authority across the site
Implemented breadcrumb navigation to reinforce hierarchy and improve user wayfinding.

3. Homepage Optimization

Added relevant, search-focused copy to the homepage without compromising design.
Introduced a clear H1 and supporting H2–H3 structure aligned with primary service offerings.
Strengthened semantic signals to clarify what the agency does, who it serves, and how it delivers value.

4. Technical SEO & Performance

Identified Largest Contentful Paint (LCP) as the primary Core Web Vitals issue on mobile.
Recommended performance improvements, including:
- Image optimization
- Resource prioritization
- Reduction of render-blocking elements

5. Language Targeting & Crawl Control

Audited robots.txt and language signals.
Identified limitations caused by U.S.-only language targeting.
Provided recommendations to better support international and multilingual SEO expansion.

6. Structured Data & AI Search Optimization (GEO)

To improve visibility in AI-powered search and answer engines:

Implemented schema markup across key templates (Organization, Service, Article, FAQ).
Added 4–6 FAQs to service and about pages, supported by FAQ schema.
Introduced question-based content aligned with how users and AI systems query information.
Fixed heading hierarchy issues (H1–H2–H3) to improve content parsing.

Additionally, the GEO strategy focused on:

Strengthening entity clarity
Adding authoritative quotes and statistics
Increasing content variety (editorial, case-driven, explanatory)
Reinforcing brand narrative through PR-ready content and UGC signals

Results

While SEO is a long-term investment, the implemented strategy delivered clear early wins:

Improved crawlability and indexation efficiency
Stronger internal authority flow to service pages ( influencer marketing, creative, media, research…)
Clearer topical relevance for non-branded queries
Enhanced readiness for AI-generated search results
Improved mobile performance signals
A scalable foundation for international SEO growth

Key Learnings

Strong brands can still struggle in organic search without clear technical and structural foundations.
Subdomain strategies can unintentionally dilute authority if not carefully managed.
Internal linking is one of the most underutilized levers for SEO and UX impact.
AI search visibility requires more than keywords, it depends on structure, entities, and trust signals.
Visual design must be supported by semantic clarity to perform in search.

Tools & Skills