Bond. James Bond.
Remember those iconic films where the legendary Phantom Model made its grand entrance? Rolls-Royce has long been synonymous with luxury, but how well does the brand hold up in the AI-driven world of search and conversation?
As an SEO, I’ve been working on a framework for my clients to evaluate their brand searches in ChatGPT, not just in terms of visibility, but also sentiment analysis (positive, negative, or neutral).
The Rolls-Royce Case Study: Testing Brand Visibility in AI
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For this case study, I’m putting Rolls-Royce to the test to analyze how AI perceives its brand and products. The process is simple:
- Open Aleyda’s GPT (or any custom AI model designed for brand analysis).
- Input the brand name, website, and a brief description of what the company does.
- Observe two key insights:
- Brand Recognition Validation – Does AI recognize the brand accurately?
- Brand Visibility for Product/Service Queries – Does the brand appear when users ask about luxury cars?
As shown in the first image, Rolls-Royce is perceived positively, with strong associations of reliability, luxury, and high-end recommendations in the world of premium automobiles.
Evaluating the Product Visibility in AI Search
The evaluation of Rolls-Royce cars remains highly positive. When asking about the best luxury cars in the U.S., the brand is consistently mentioned. The same applies to other key markets, reinforcing its strong global presence in the high-end automotive industry
The goal? Ensure that when users ask ChatGPT or another chatbot about luxury cars, my client’s brand is part of the conversation.
SEO is no longer just about Google. Search happens everywhere: on AI chatbots, in voice searches, and even within private conversations. Luxury brands, in particular, thrive on experience and exclusivity. Having worked with LOEWE, I’ve seen firsthand how customers value the unboxing, the in-store experience, and the storytelling behind a product.
Another crucial aspect? Geographic impact. As seen in the image, luxury brands like Rolls-Royce often have a stronghold in Asia (Japan & China) due to higher disposable incomes and cultural appreciation for exclusivity.
One of the most fascinating takeaways is where ChatGPT pulls its information from. If Rolls-Royce is mentioned, where is that data coming from? Which sources are shaping AI’s perception of the brand? Understanding this allows us to optimize brand presence across multiple platforms, not just traditional search engines.
Ways to get AI to recommend your brand
Every industry has its nuances, so it’s important to understand our client’s brand in detail. However, what has worked for me with some of my clients is based on the following:
Build content around topics. For example, rather than just optimizing for “luxury cars,” build comprehensive content around related themes like “luxury car brands,” “best luxury cars for comfort,” or “Rolls-Royce history.”
Position the brand: As an expert in your field, do it by collaborating with influencers, publications, or industry leaders to increase brand mentions across high-authority sites.
Ensure consistency and accuracy across your digital footprint, including third-party platforms and social media, so AI can quickly identify and validate your brand as a trusted source.
Leverage social proof: Testimonials, reviews, and mentions can boost your brand’s reputation, influencing AI’s perception of your brand positively.
This study isn’t just about measuring brand awareness, it’s about owning the narrative in AI-driven search. And that is the present of SEO.
